Wow, Cataclysm looks amazing. I can't wait for Archaeology, it just seems so lore-filled! http://bit.ly/ezmv8m

From the way I understand it, it's based on a variety of achievements, not just "hard modes" but things like maxed professions, one of each profession in the guild, etc. etc. It sounds like they made it to where guilds of any size and any level of play can achieve the talent points.
http://bit.ly/hSR6yc

Every guild will be able to get stuff by doing things like daily quests, PvP, PvE, and more. In addition, there will be caps on how much can be gained during a particular period. Casual guilds make take more time to reach Guild Level 20, but they'll be able to do it just the same.
http://bit.ly/i9efNO

This being a Blizzard idea tho, I expect blue-quality craftables may see their mat cost/quantity increase? It's still going to make leveling a crafting profession go a little bit faster though - which is good news to me, considering I've been slaving away trying to level blacksmithing lately. :)
http://iystwowgold.jimdo.com/wow-insider/

Heh, yeah, I realize your point is valid. :) But counterpoint: there are many, many other words in the dictionary besides the only one that follows the Grand Master title in a predecessor game! What are the odds?!? :p It is pretty minor, really. I'll look at it as homage and get over it!
http://bit.ly/g0LqcZ