World Of Warcraft Meets The Real World’

Okay, so it’s not a TechCrunch-sponsored schmoozefest. This weekend’s Maker Faire, in San Mateo, California was still crawling with new business ideas. Brent Bushnell (left) and Eric Gradman (right) are building a company, Dopplegames, that will use smartphones to weave gameplay into the world around us. “It’s World of Warcraft meets the real world,” says Bushnell (he’s Atari founder Nolan Bushnell’s son). Their big idea: your smartphone is a lot more valuable as a bundle of sensors than as a way to talk to other people. The five-employee startup is based in Los Angeles, and has venture backing. The company’s game will launch mid-summer for the iPhone, iPod touch, and iPad.

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